As the world finds itself forced into a new era of increased connectivity and remote engagements, the demand for affordable online education is accelerating.
Built Environment Professionals are seeking new and innovative ways to keep themselves relevant and earn credentials, while responding to the accelerated call to play a part in solving the challenges that threaten a sustainable future.
GreenED aims to help the Built Environment community meet that need, and invite your business to do the same.
9 Reasons to partner with us
HIGH DEMAND FOR COURSES
NETWORKS OFFER DIRECT REACH
EXPOSURE TO YOUR BRAND IN COURSE MATERIAL
Get guaranteed exposure to a high intent target market
With over 65,000 registered South African professionals that need CPD-approved courses, we’re expecting to see inherent demand for these courses.
Our partnerships with Professional Bodies and our personal networks will offer you direct reach to this target market. Every participant who takes the course will be exposed to your brand and products within the course material, and will be required to engage with the content featuring your brand in order to complete the course.
CONVEY THE BENEFITS OF PRODUCTS
BECOME A TOP-OF-MIND SUPPLIER
EDUCATIONAL EXPERIENCE OVER TRADITIONAL ADVERTISING
Educate your audience about your building products and the benefits in using them.
This is your opportunity to convey the functional and emotional benefits to using your products and become a top-of-mind preferred supplier.
Promotions delivered in the form of education offer a softer sell and an authentic brand opportunity that leaves your audience educated in a way that no advertising campaign would be able to achieve.
AGGREGATED REPORT ON POTENTIAL CUSTOMERS
USE DATA TO
SEE HOW AUDIENCE ENGAGED WITH YOUR CONTENT
Gain valuable market research insights about your
All partners receive an aggregated report on the participants who could be potential suppliers of your product. You can use the data to further your own marketing efforts and better understand your ideal customer profile.
Data on how your audience has engaged with your content within the course is also provided, so you can see what’s resonating best with the target market and ensure your brand and product is achieving maximum reach.
GREEN INITIATIVES ARE
TOP OF MIND
PLAY AN IMPORTANT
ROLE AS AN EDUCATOR
Further your brand positioning under the sustainability banner.
Sustainability and green initiatives are top-of-mind for many Built Environment professionals at present.
These courses offer your brand the chance to showcase your sustainability initiatives and product capabilities; play an important role as an educator on the subject; and become a top-of-mind supplier for when your audience is in need of a sustainable solution in your category.
PROMOTION OF ALL
COURSES BY GREENED
VIA SOCIAL MEDIA
Benefit from extended reach via our own marketing activity.
GreenED assists with the marketing and promotion of all courses, which means your brand will be exposed to new audiences – through promotions on our social media platforms, sends to our email database, and featured listings on our website.
EDUCATION, A POWERFUL
AND EFFECTIVE FORM
OF CONTENT MARKETING
BUILD TRUST AND RESPECT
IN YOR PRODUCTS
Receive Educational Content you can use in your own marketing activity.
Many companies avoid creating educational content for marketing purposes because it’s time-consuming to create, however leading companies know that education is the most powerful and effective form of content marketing.
Educational content can help differentiate your brand and can build trust and respect in your products.
Engage your audience with a brand experience that delights them.
Our courses are designed to create a brand experience that maximises both content engagement and enjoyment.
Using eLearning best practices such as micro-learning, and interactive elements such as quizzes, participants are sure to leave having had a positive educational experience that will be associated with your brand.
RECEIVE A LIST
UTILISE THIS LIST IN YOUR
OWN MARKETING EFFORTS
Generate high quality leads for your business
You will receive a list of leads from interested course participants.
Use this high intent list of industry professionals ready to engage with your brand in your own marketing efforts
BOOM IN ONLINE
GET ALL THE VALUE
WITHOUT THE ADMIN
WE TAKE CARE
OF IT ALL
Capitalize on the boom in online education adoption without needing the in-house expertise
Get all the value of having an online education product available to your audiences without having to take on the administrative and technical overheads required to create, market and deliver online courses.